aTwist is live: a new chapter in mobile storytelling
aTwist launched September 3 with 10 original series across eight markets. A look at the platform and the coverage surrounding its debut.
aTwist is officially live. The platform launched on September 3, 2026, bringing a new slate of short-form series to audiences watching on their phones. It’s a milestone worth celebrating: a new entertainment destination built around the way people discover and watch stories today. Reuters, via KELO ↗
A launch built for mobile
The debut includes 10 original series alongside curated library content. At launch, aTwist was available in the United States, United Kingdom, Canada, Australia, Ireland, New Zealand, India, and the Philippines. Viewers can watch selected episodes free with advertising, or unlock full seasons with coins or a subscription. Reuters, via KELO ↗
Hollywood experience, a different format
Founded by Jana Winograde, Susan Rovner, and Lloyd Braun, aTwist brings experienced television leadership to vertical storytelling. Its programming reaches beyond romance into other genres, with a regular release schedule designed to give audiences reasons to return. TheWrap ↗
TheWrap’s launch interview explores that approach: applying lessons from television programming, working with established talent, and building partnerships with companies including Hartbeat and BET. The ambition is to make a broad entertainment destination within the microseries format. TheWrap ↗
The launch in the press
Variety and The Hollywood Reporter also covered the debut. Explore their launch stories below, alongside Reuters’ overview and TheWrap’s interview with the founders.